The ever-changing world of Social Media and the different tools that evolve, change and disappear keeps us all on our toes, but one good thing is the principles on each platform will always remain the same.
Social media is based on the notion of community and relationships. It’s a huge move from traditional corporate marketing techniques and a whole new state of mind. Let’s have a look at those principles…..
1. HONESTY IS ALWAYS BEST POLICY
Just like any relationship trust is also essential on social media. You’re trying to build a strong foundation for a long-term, mutually beneficial relationship. That doesn’t mean you have to share everything, but be honest about what you do share – It will most likely create recurring sales. Don’t go over the top with lies or vague promises. You’ll lose in the long run!
2. ENGAGE EARLY & OFTEN
It takes a dedicated and passionate brand to achieve engagement with any community. With social media, audiences talk back and they ask questions… Organisations must be ready to engage in conversations, and consumers expect a response pretty quickly! Communication is based on two or more people contributing, not one person doing all the talking…. we’ve all been there and on the receiving end and how boring it was!
3. EDUCATE & ENTERTAIN
Know your audience – it’s so important, by understanding the people you’re interacting with, you can better serve them with valuable information. That’s what content creation is about – creating something of value in order to build and sustain relationships. Potential consumers want to know how your product / service will be the solution to all their problems.
Remember listen to your audience and they will tell you what they want, ask questions, put up polls and offer solutions that they need for their problems and then provide it. The comments on your platforms and Blog will reveal a wealth of information about your target market.
5. MEASURE EVERYTHING
Tracking allows the business to quantify the success of each campaign or post and help determine which are the most important in driving leads. Metrics yielded from proper tracking also provide insight into which platforms are most effective at reaching your customers.
One of the biggest mistakes a business can make is underestimating the importance of ‘social’ on social media. People do business with people who are willing to engage as themselves and those who are genuine. So….. Be kind. Be fun. Be yourself. Cold, calculating and contrived content will get you nowhere on these channels. Stress the positive attributes of your brand, personal or professional, but don’t pretend you’re something you’re not. Honesty and personality will get you far.