Branding is one of the most important aspects of any business. An effective brand strategy makes you stand out from your competitors. It’s essential to build a strong brand as it tells consumers what they can expect from your products and services, and creates an overall impression of your company. Branding is really about the whole customer experience -everything from your logo, your website, your social media pages, even the way you answer the phone.
It’s crucial to be aware of your brand experience and how it is perceived by consumers… a good brand doesn’t just happen… it is a well thought out strategic plan.
The main areas involved in creating a strong brand are…
1. Understanding your market – make sure you do your research, on your market, competitors and consumers.
2. Define your position – The key to your marketing strategy, so look at your strengths, weaknesses, opportunities and threats. Determine where your position is held strongest in your market.
3. Be Obvious and consistent – Be bold and daring and carry your message through on all aspects of marketing and advertising.
4. Be Unique and Recognisable – Don’t follow the crowd, come up with a logo, tagline and look that is individual and gets your business noticed!
A strong brand should –
> Deliver a clear message
> Confirm your company credibility
> Connect your target prospects emotionally
> Motivate the buyer
> Create User Loyalty
The best branding is built on a strong idea… an idea that you can commit to and deliver.
The most profitable companies all have one thing in common – they established themselves as leaders in their industry by building a strong brand. If you would like help with building your company brand or even re-branding for a fresh look and new identity – then I would love to hear from you! Contact Me…..